The initial donation was used to purchase containers to set up a medical boma for Absa, the rhino that was so savagely attacked last year. Unfortunately, Absa died before he could be moved to the medical boma and the containers are now being used to set up a Vet and Conservation Interpretation Centre, across the road from Aquila Private Game Reserve.
Riding for rhinos
This latest donation from TFG, together with a donation from Cape Town’s V&A Waterfront, will be used to produce branded cycle shirts for the upcoming Argus Cycle Tour. The shirts are to be sold from the "Saving Private Rhino" stand at the Argus Cycle Tour Expo, which is being held from 8-10 March 2012 at the Good Hope Centre. The sale of the shirts will raise over R100 000, all of which is to be donated back to the” Saving Private Rhino" Initiative. In addition, the cyclists who buy and wear the shirts for the race will help to raise awareness.
Doug Murray, CEO of TFG says "It is our hope that our support as well as that of the public will prevent future rhino poaching and help us to save an important aspect of our environmental heritage".
Come on, on your bike
Searl Derman, CEO of Aquila Private Game Reserve and founder of Saving Private Rhino added: “It takes great determination and endurance to cycle a race like the Pick n Pay Argus Cycle Tour and it is with the same level of determination and endurance that we have taken on the privilege of protecting our rhino heritage. I look forward to seeing an army of rhino supporters cycling the Argus. Thank you so much to TFG and the V&A Waterfront, Cape Town for their unwavering support of our initiative.”
• Saving Private Rhino, an Aquila Private Game Reserve initiative, relies on a cohesive strategy incorporating an intensive real-time communications campaign to raise awareness and build support both locally and globally. The Saving Private Rhino initiative has been established to ensure the future conservation of Africa’s rhino and wildlife heritage, by providing the most comprehensive integrated anti-poaching solution free to every private game reserve in Africa that cannot afford to defend its wildlife.
• TFG (The Foschini Group), a leading fashion lifestyle retailer in South Africa and Africa comprises the following 16 brands: @home; @homelivingspace; American Swiss, Charles & Keith, donna-claire; Duesouth; exact!; Fabiani, fashionexpress; Foschini; Luella; Markham; Matrix; sportscene; Sterns and Totalsports.
• Aquila Game Reserve, claimed to be the closest private reserve to Cape Town, covers 4500 hectares of southern Karoo and is home to the big 5 legends of the wilderness - elephant, lion, buffalo, leopard and rhino. Aquila Private Game Reserve has gone to massive efforts and expense to source and re-introduce wildlife into the Cape region. A great emphasis is placed on a wildlife conservation educational experience.
(Image: Esculapio, via Wikimedia Commons)