The opening of Park Inn by Radisson Newlands marks a new era for the Park Inn by Radisson brand in Sub Sahara Africa.
The newly built Park Inn by Radisson Cape Town Newlands is the first internationally branded hotel in Claremont / Newlands - a key upmarket business and residential node in the affluent Southern Suburbs of Cape Town.
Park Inn by Radisson Cape Town Newlands and the Deaf Federation of South Africa (DeafSA)
Park Inn by Radisson Cape Town Newlands and the Deaf Federation of South Africa (DeafSA) have formed a quite unique partnership in South Africa with the opening of the hotel at the end of 2014. Currently the Park Inn by Radisson Newlands Hotel has 30 employees who are deaf or hard of hearing. Based on the partnership with DeafSA the employment of deaf and hard of hearing people was an aim from the beginning of this newly opened hotel and with a representation of close to 30% of employees with disabilities the hotel is well above the government’s target of 2% as well as the 2% to obtain points for the B-BBEE scorecard. The hotel management also explains that the legislation on employment of people with disability does not have a large influence on their employment policy.
The Park Inn by Radisson Hotel management also confirms a number of the points made in the business case on employment of persons with disabilities though the business case on disability has not been a conscious consideration in developing the hotel’s strategies. The management has found that their employees with disabilities are hardworking dependable employees, they are less absent, the retention rate is higher and their productivity and efficiency are comparable to non-disabled employees. Furthermore, they find that their employees with disabilities contribute positively to the overall diversity, creativity and workplace morale and enhance the hotel’s image among its staff and costumers. However, these factors have not been part of a HR strategy but have been a positive unexpected outcome of employing people who are deaf or hard of hearing in the hotel.
Furthermore, the fact that they have a high number of employees with disabilities and have a specific focus on accessibility (the number of accessible rooms in the hotel is significantly higher than that of other hotels in South Africa) has not so far been part of the hotel’s marketing. However, this could be a determining factor for persons with disabilities, their relatives and friends as well as DPOs in choosing accommodation, meeting or conference facilities..
About The Rezidor Hotel Group:
The Rezidor Hotel Group is one of the most dynamic hotel companies in the world and a member of the Carlson Rezidor Hotel Group. The group features a portfolio of 430 hotels in operation and under development with 95,000 rooms in 69 countries.
Rezidor operates the core brands Radisson Blu and Park Inn by Radisson in Europe, the Middle East and Africa (EMEA), along with the Club Carlson loyalty programme for frequent hotel guests. In early 2014 and together with Carlson, Rezidor has launched the new brands Radisson Red (lifestyle select) and Quorvus Collection (luxury). Rezidor has an industry-leading Responsible Business Programme and was awarded one the World's Most Ethical Companies by the US think tank Ethisphere.
In November 2006, Rezidor was listed on the Stockholm Stock Exchange. Carlson, a privately held global hospitality and travel company, based in Minneapolis (USA), is the majority shareholder.
The corporate support office of The Rezidor Hotel Group is based in Brussels, Belgium.