SEA HARVEST’S SOCIAL RESPONSIBILITY PORTFOLIO
At Sea Harvest we understand that the success of our business is directly connected to the commitment of our people. These are not just ordinary people; these are the men and women who, irrespective of circumstance and situation, sacrifice time away from family and friends in an effort to positively contribute to the greater good of the brand.
This commitment we know extends far beyond the borders of our company premises. It includes the spouses, partners, children, grandchildren, siblings, parents, grandparents and friends who support the Sea Harvest goals and vision through continued love and encouragement of those employed by the business. It also refers to the community members who buy in to our corporate vision, mission, goals and objectives and help sustain our business through the daily purchasing of our products.
Sea Harvest has, for more than 50 years now, endeavoured to maintain and sustain its relationship with its employees, their family members, friends and the greater Saldanha Bay community. We have remained committed to enhancing, uplifting and empowering our people at every possible opportunity and have worked hard at establishing a mutually beneficial relationship between ourselves and the town. These goals have been at the forefront of the Sea Harvest Corporate Social Investment (CSI) commitment since the very beginning.
It is through our CSI responsibilities that we have focused our attention on the development of key economic, social and environmental initiatives and programmes created with the specific intention of taking the West Coast community and our Sea Harvest employees forward in to a better, brighter future. In 1998, at the establishment of the Sea Harvest Foundation, the company formalised this commitment.
The Sea Harvest Foundation manages a portfolio of projects and initiatives and ensures that the funds are directed towards the key areas of job creation, education, skills development, health and sport. Since its inception, the Foundation has enabled various community-based and community-driven organisations and projects to achieve their goals through financial assistance, physical assistance as well as professional guidance and mentoring. In financial terms, more than several million rand has been made available through the Sea Harvest Foundation assisting in the form of bursary support, sport as well as health and community welfare in and around the West Coast region.
In addition to this, Sea Harvest’s Kids-for-Kids campaign has, since 2010, donated more than R1 million to help fund necessary improvements to the Red Cross War Memorial Children’s Hospital – the largest, stand-alone, tertiary hospital dedicated to healing children in Sub-Saharan Africa.
In 2012, Sea Harvest entered in to a working relationship with the West Coast Western Cape Department of Social Development that has resulted in many life-changing victories for both our employees and the West Coast community. Borne of this partnership, the Sea Harvest Social Development Office, situated in Saldanha Main Road, was established and in less than 2 years, an additional 5 satellite offices were opened in the region. These offices have played an integral part in various success stories including the management of more than 600 cases of substance abuse and childcare interventions, including the removal of children to foster care to date.
This essential service has also been made available to our employees through the Sea Harvest Onsite Clinic where a resident social worker is available twice a week to assist them with any challenges they may be facing. Sea Harvest employees, on referral from the social worker, can now receive free counselling and treatment from any of the 8 state facilities available on the West Coast, thanks to this initiative.
With the assistance of the Department of Social Development, we have also created an After-Rehabilitation Care programme that aims to provide support group assistance to employees who have attended alcohol and drug rehabilitation programmes. These sessions are hosted on the company premises, take place after hours on a weekly basis and are open to all families of affected employees.
In 2015, the Foundation will focus its attention on education as the business prepares to launch the Sea Harvest Pre-Primary facility at Diazville Primary School. Partnering with the Department of Education, this facility will welcome an additional 60 children to the institution and will be available to both Sea Harvest employees and the wider Diazville community.
At Sea Harvest we understand that corporate social responsibility is no longer an optional extra and that it now serves as an integral part of any business strategy and practice. It is for this very reason that we remain steadfast in our commitment to social development and change.