Our Primary Social Development Project is…
The Ubuntu Report 2014:
A landscape study of South African Individual philanthropy
The gap between wealth and poverty is more pronounced in South Africa than almost anywhere else on earth. At an institutional level there is extensive intervention and commentary on key issues and trends in this area but very little understanding of trends at an individual level.
This survey will explore individual attitudes and behaviours around a broad spectrum of altruism and philanthropy with segmentation across the wealth continuum. In particular, it seems as if everyone knows full well what the crucial issues facing our society are – but no one has ever asked those in a position to help what they really care about – and how they would like to give back.
The insights presented will be crucial for all businesses, government agencies NPOs and NGOs intent on fostering growth through sustainable investment
in high impact corporate social investment.
The Ubuntu survey will:
- collaborate with stakeholders in the design of the landscape study of individual philanthropy in South Africa.
- create a shared data set – including demographics and media graphics - that offers a wealth of insights.
- establish current trends and perceptions in CSI including triggers and barriers to giving back.
- establish the extent to which good CSI drives consumer behavior, purchase and loyalty to brands and businesses.
- establish and quantify who gives what to which causes and how and why they do it
- describe South Africans philanthropic intentions and expectations from business, NPOs, Government and NGOs.
WhyFive giving back
While the Ubuntu report will be financed by partners who will benefit most from the resulting stories and insights, we understand that not all NPO’s can afford to buy and access the Ubuntu report core data - and yet these NGO’s have the most to gain from the insights!
So we have undertaken to offer the Ubuntu Report core data at no charge for certain smaller NPO’s – and in addition, we’ll be giving 15 percent of all proceeds from the Ubuntu Report to a social cause selected by the partners of the collaboration.
Other WhyFive Projects
WhyFive is an agent for the now famous Top End, a market report produced by RamsayMedia Research Solutions which provides the only comprehensive view of the 980 000 wealthy South Africans who drive the economy, pay the tax bill and buy your brands. If you sell products to well-heeled households you cannot go to the office without TopEnd. Call us now to order the report, cross-tabulated data or a presentation to your team.
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First published in 2012 The Cool Report immediately had the attention of marketers and brand managers. Here for the first time was real understanding of what cool is; who is cool and what the perceptions, behaviours and influences are of cool (and uncool) people. The second edition due out in Q3 2013 will include boosted teen representation in the respondent sample as well as the introduction of cool cliques – which make for interesting segmentation models for marketers.
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Conducted in November 2013 the Festive Frenzy report takes an in-depth look at the predicted behaviour of middle and upper class South African consumers as they approach the silly season.
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