About Us


As South Africa’s leading brewer, SAB is committed to promoting responsible alcohol behaviour – both inside and outside the company. As a subsidiary of SABMiller plc, it subscribes to the Group’s Alcohol Framework and has a comprehensive Code of Commercial Communication in place. SAB also actively seeks to encourage collaboration across the areas of education, access to information, law enforcement and parental involvement to encourage responsible alcohol behaviour.


SAB is South Africa’s leading producer and distributor of alcoholic and non-alcoholic beverages and one of the nation’s largest manufacturing firms.


     >  SAB employs nearly 9,400 people, more than 75% of whom are from previously disadvantaged groups,

         and 58% of its workers are  black.


     >  In addition SAB’s operations support an estimated 37,095 jobs at SAB’s first round suppliers.


     >  For each job offered by SAB and its first round suppliers, 6.7 additional jobs are supported in the rest

         of the South African economy.


     >  In all 355,000 full time jobs in South Africa can directly or indirectly be traced back to the production

        of SAB’s products.



news event
Cape Regional News

On Tuesday the 20th of December, District Cape Inland hosted their annual Christmas Party for the Haven Night Shelter in Kraaifontein. All the residents at the shelter were served a …

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March Against Substance Abuse - Robertson

On the 6th of October, DCI MRO Enzo Prins joined the Robertson community in their ‘March against substance abuse’. The march took participants through the streets of Robertson to the …

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District Cape Inland - CSI

On the 8th of October 2011 DCI MRO Garnett Kallis assisted the Epping Forest Neighbourhood Watch and SAPS by sponsoring their community outreach initiative. The initiative was to paint the …

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SAB Sponsors New Wildfire Helmets for VWS

The Volunteer Wildfire Services (VWS) attended a sponsorship handover ceremony at South African Breweries (SAB) in Newlands on Tuesday 12 July 2011. Read More...

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SAB and W Cape Liquor Traders to fight alcohol abuse

Media Release Intoxicated customers, underage drinking, driving under the influence, as well as pregnant women and drinking, are some of the issues dealt with in a radical new programme aimed …

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Responsible Trader Shows (RTP) a HUGE Success

The Cape Region launched two Responsible Trader Mass Education Rallies in the region on the 16th of August 2011 in Cape Town and the 24th of August 2011 in Port …

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SAB Foundation Social Innovation & Disability Empowerment Awards Finalists

The SAB Foundation has selected the finalists in its annual Social Innovation Awards 2016 competition, and newly launched Disability Empowerment Awards. The winners for both will be announced at an …

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Applications for SAB Foundation Social Innovation & Disability Empowerment Awards 2017

The SAB Foundation was launched in 2011 as part of the SAB Foundation’s primary focus to ignite a culture of entrepreneurship in South Africa. To date, the programme has invested …

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Launch of the SAB Foundation Social Innovation and Disability Empowerment Awards 201

We’ve kicked off 2018 with a bang and are excited to announce the call to entry for the eighth annual SAB Foundation Social Innovation and Disability Empowerment Awards. These awards …

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Corporate Social Investment


The South African Breweries Limited has a vibrant CSI programme, which has recently become more strategically

aligned with business objectives.The company invests in projects that develop local soccer talent, promote

responsible alcohol use, encourage water conservation, respond to emergency relief and engage SAB employees

in community transformation.


Corporate Social Investment at South African Breweries Limited has entered a new era.


          > In keeping with national and international thinking, SAB’s social transformation programmes are moving

            away from donor dependence towards building sustainable solutions for social problems.  

         > This requires a strategic approach, so SAB’s new programmes are designed to transform communities

           and, in turn, close the circle by advancing the related business strategy and the imperatives that require delivery. 


“Social investment has to support business strategies, public and stakeholder perceptions

and regulatory demands. A purely philanthropic approach will not suffice – a 70% strategic

investment and 20% philanthropic distribution has the potential to meet varying needs”

explains Hepsy Mkhungo, Head of Transformation, CSI and ED at SAB.


SAB’s new-look CSI has three components:

          >Strategic flagships.

          >Soul programmes. 

          >SAB employee volunteerism.


The Responsible Trader Programme (RTP)


The Responsible Trader Programme (RTP) is a national high impact and holistic approach to engaging liquor traders on

alcohol abuse and the harm it causes communities, is a first of its kind in South Africa. It is also the first programme in

the country to actively position the liquor trader as a champion in the fight against alcohol abuse. The programme

highlights the importance of trading responsibly to ensure the sustainability of the businesses of liquor traders.


SAB developed the RTP in response to the company’s deep concern about the harm alcohol abuse can cause to

individuals,families and communities. Its objective is to encourage self-regulation amongst traders by creating

awareness of the social,health and economic consequences of irresponsible trading. Added to the devastating

impact of alcohol abuse on communities and individuals, irresponsible traders face tough consequences for their

behaviour, including the potential loss of their trading license and in turn, a loss in income.


SAB executive director of Corporate Affairs and Transformation, Dr Vincent Maphai, says: “As recognised leaders

in their respective communities, our trader partners are the most powerful force in the fight against the harm

caused by alcohol abuse.Behaving responsibly and creating awareness amongst their customers and staff

of the dangers of alcohol abuse can have a long term positive impact on the sustainability of communities

and trader business.”


SAB believes that the most effective way to address alcohol abuse is through targeted interventions, such as the

Responsible Trader Programme, which focus on those drinking patterns that are associated with harm.

Proven approaches include improved education, good enforcement and strong self-regulation.

These are approaches that SAB seeks to drive through its ongoing alcohol strategy, on which the company

has spent more than R100-million since its inception in 2009.


SAB expects to educate more than 10 000 traders across South Africa during 2011 and will continue to invest

in the RTP well into the future.The Responsible Trader Programme focuses on three key areas:

1. Creating awareness about the harm caused by alcohol abuse and the role the trader plays in driving a reduction

of alcohol abuse in their respective communities;

2. Building trader competence to actively ensure responsible trading in the outlet; and

3. Building trader competence to create awareness amongst outlet staff and customers about responsible trading

and the harm caused by alcohol abuse


Post-training responsible trader behaviour is measured through a combination of check-in and mystery shopping

sessions,which take place at the outlet. During check-in sessions, traders are aware of the visit and their level

of awareness of the principles of the responsible trader programme is observed. Trader behaviour is

unobtrusively observed during mystery shopping sessions at the outlet. Discussions with customers and

communities determine the trader’s alignment with the programme.


The Responsible Trader Programme was designed through an extensively consultative process

involving relevant local and regional government stakeholders, law enforcement agencies and

trader association representatives. Interactive and collaborative workshops were held to gain

an understanding of critical issues faced by each role player on the challenge of alcohol abuse,

regulation and control, as well as for each to give input into the content of the training course.


“We believe that true progress in the fight against alcohol abuse in South Africa can only be achieved

when all relevant role players,including industry and regulators, join forces to provide more robust

and wide reaching initiatives. It is impossible for a single individual or institution to turn this grave situation

we are facing around. We need to work together to achieve real and positive change,” says Dr Maphai.

KickStart Programme


SAB launched its KickStart programme in 1995 as a poverty alleviation programme but it has

subsequently become a platform to stimulate sustainable enterprise development. Specifically,

KickStart promotes business awareness through training,supplying grants as start-up capital

and providing post-training mentorship and assistance during the setting-up phase of the business.


Aimed at 18 to 35 year-olds from previously disadvantaged backgrounds, over 22, 700 existing

and budding entrepreneurs havealready benefited from KickStart and more than 3200 business

have been started by KickStart participants.


Various media campaigns are run in the SAB regions between April and June every year. If you meet the above criteria

and are interested in entering the competition, you need to complete an official KickStart entry form which is obtainable

from your nearest SAB Regional Office or can be downloaded from this site. However, entry forms are only available

and can only be accepted between May and June of every year. Outside this period you can contact our office on

(011) 881 8101 to have your name placed on a database and an application form will be sent to you once the

competition is launched.


SAB gives support to the winning businesses in the form of grants and mentorship to "KickStart" them.

hese grants range from R30 000 to R250 000 per grant, and mentorship takes place over a period

of six to eight months. Recipients do not receive grants in cash form;

however SAB will purchase fixed assets for the business.


The results speak for themselves.

        > 64% of grant winners from 2001 to 2005 are still in business, with 87% of those who received

           grants in 2004 and 2005 still operating.

        > No fewer than 83% of SAB KickStart participants have reported that their businesses

           are growing and the turnover of KickStart businesses has increased by an average of 375%.

         >Almost one third supply goods and services to SAB. Many of these enterprises have grown

           into multi-millionRand organisations, employing a significant amount of people.


Tavern Intervention Programme (TIP)

The SAB Tavern Intervention Programme (TIP) is run in partnership with Men for Development in South Africa

(Medsa) and targets men that have been identified by law enforcement and community members as perpetrators

of violence against women and children and other social crimes which can result from the abuse of alcohol.

These men are targeted in the places they frequent often,South Africa’s local taverns.


The programme takes the form of a six-session interactive workshop in a tavern and is aimed at driving

and inspiring men towards behavioural change.SAB partners with a number of community based organisations

and leaders to ensure the success of the TIP and to help identify those men who require intervention.

These include community based organisations focusing on upliftment,community policing forums, community patrol

units, tavern owners and influential leaders. Police databases assist in identifying offenders and social workers may

also make referrals to the programme.


SAB’s investment in the TIP will initially help to target at least 4 000 men – 800 per year in all nine provinces

over a period of five years.At each session, the participants, who are over the age of 18, are taken through

comprehensive structured modules covering responsible alcohol use, HIV/Aids, gender-based violence and

children’s rights. Men are also urged to openly discuss their personal beliefs, community pressures and other

social issues that may lead to unacceptable behaviours and practises.


At the end of the programme, the men are rewarded during a graduation ceremony with a certificate of participation.

They are encouraged to sign a pledge of commitment to be ambassadors of change and champions within

their community.


A support group is formed by the men and meets once a month. Here they are able to discuss and share problems or be

referred to an expert organisation, such as SANCA, FAMSA or social Workers for further intervention. Behavioural changes

in the men are tracked through the support groups.