About Us

The School of Entrepreneurship (SoE) Foundation was founded by Leon Lategan in 2021 and is a Non-Profit Organization (NPO) with an operational budget of R 2,4 million. The organisation supports all youth, especially those from our impoverished communities by providing various entrepreneurship programmes, impacting unem-ployment, poverty and the social ills that perpetuate throughout South Africa, especially in the Western Cape.

We are now in the 4th Revolution and the plight of youth at risk in South Africa, is more precarious than ever, particularly in impoverished regions characterised by violence, gangsterism and drug abuse. Creating employers that stay in our country is the only way out of our unemployment crisis! Together with fellow directors, Ntsiki Mkhize and Sylvia Malinowski, the SoE Foundation focuses on the empowerment of our next generation, future leaders, change-makers and innovative entrepreneurs in providing a platform with world-class teaching opportunities for greater career opportunities.

Recent studies have found that 11.1 million people in South Africa are jobless, the youth unemployment rate is as high as 74% and yet only 11.9% of South Africans have entrepreneurial intentions: a stark contrast to the average of 40% in the rest of Africa. This needs to change at school level already and we as a society need to become more resourceful as a nation. We urgently need entrepreneurs, we need to provide inspiration and teach skills such as perseverance, problem-solving, resilience and leadership which are crucial for life success. These skills will provide the necessary platforms for achieving employment and the creation of jobs, reducing the staggering youth unemployment rate that haunts South African communities.

With the skills gap widening in South Africa, there is a glaring need for entrepreneurship programmes and support networks to encourage youth to start businesses. Millions of South African youth need our intervention, and our sustainability as a foundation lies in our mission to empower and engage young people towards tackling unemployment. 

Under the direction of our Founder and CEO Leon Lategan, who is a seasoned entrepreneur with over 20 years of experience, the transformation is visible with our current students.  They are seeing the opportunities and possibilities that exist in entrepreneurship, bridging a gap that requires the need for training, mentoring and coaching in our programme.


A business opportunity for every school leaver in South Africa.


To alleviate South Africa’s youth unemployment rate through the creation and development of sustainable and profitable businesses by educating our youth on the power of entrepreneurship.


The Foundation’s goal is to develop 10,000 new entrepreneurs in the next 5 years. Students capable of starting sustainable and profitable businesses who are identified and nurtured for an outcome that includes the creation of jobs and a reduction in our unemployment rate.

  • Partnering with schools from our impoverished and outlying communities and identifying entrepreneurial candidates for the programme
  • Offering an innovative online training programme to students focusing on entrepreneurship with a strong emphasis on developing their practical skills.
  • Providing an environment where students are given opportunities to express their need to thrive as entrepreneurs.
  • Providing a safe space where students are able to explore their ideas and turn them into reality.

Our Target Audience

Our target audience includes all young South Africans, males and females aged between 18 years to 24 years, especially those matriculating this year, 2021.

Young people are feeling a sense of alienation from the larger society and a sense of betrayal by the government, because they realize that their lives have not changed for the better since 1994. Our youth care about their future and because of this fact, the Foundation is determined to assist through our Entrepreneurship Mastery Programme where access to training and support is available, empowering them for sustainable jobs and careers.

Our students are greatly impacted through our entrepreneurship programme that teaches principles and values like self-motivation and self-determination.


Contact Details


Name: CEO - Leon Lategan

Physical address:  7 Dune Weed Way, Melkbos, Cape Town, South Africa

Telephone: 082658 0805  

Email: leon@leonlategan.co.za  or Shumba@schoolofentreprenurship.co.za

Website www.soefoundation.co.za

NPO Registration

NPO Number: REG NO: 265-228NPO / 2016/409606/08

B-BBEE: 95% black beneficiaries

Banking Details

Name of Account: SOE Foundation NPC

Name of Bank: ABSA Bank Limited

Account Number: 4090642270

Universal Branch Code: 632005

Full Bursary Giveaway for the 'Entrepreneurship Mastery Programme'

Access to finance is credited as being one of the major stumbling blocks, as only a reported 6% of SMMEs receive government support.

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School of Entrepreneurship creating excitement and gaining momentum

Matric papers are currently being marked and thousands of young people and parents are anxiously awaiting the results. Finishing high school is a huge step forward that comes with a …

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Our Coaches and Beneficiaries

The SoE Foundation has world-class coaches who walk the journey with our students, assisting them in reaching and realising their goals - becoming successful young entrepreneurs. 

Creating a vision for the future and teaching our students how to successfully take the steps needed to reach their ambitions is a core value for us. For the SoE foundation, it is important to create a community where all students enjoy a spirit of belonging.

We have continued to build on the programme by collaborating with coaches that speak for diverse groups of the population. This allows students to experience someone who understands their struggles and provides the necessary support.

Coaches 2021/2022







Entrepreneurs/Trainers/Speakerswith entrepreneurial experience & recognized expertise in their specific field of coaching for SoE



























Staff Complement




Leon Lategan



Thobeka Felicia Gigaba


Higher Certificate Education Studies

Anika Maharaj


BSc Complementary Health Science &
BCM Naturopathy

Sylvia Malinowski


B Soc Sc (Hons)

Jan Pretorius



Linda Boyd



Eugeine Geyser


Dip Marketing Management



Leon Lategan

Leon Lategan is CEO and Founder of The SoE Foundation. He is a highly esteemed entrepreneur and optimisation specialist with over 20 years of experience who has led the establishment of his programme as one of the pioneering and leading entrepreneurship programmes in South Africa.  Leon has created and scaled numerous businesses such as the Purple Cow, The Lions Den, My Most Beautiful, MMB Gives (charity), and most recently the School of Entrepreneurship and the Real Entrepreneur Academy, among others. From Egypt to Qatar, Leon Lategan's name has graced various business platforms with his seasoned expertise and has trained and spoken to over 30,000+ Entrepreneurs, Business Owners and Corporates' in South Africa and 22 cities around the world. As Keynote Speaker at a recent Graduation Ceremony of the Institute of Marketing Management, one might be shocked to learn that Leon in fact dropped out of University when he failed his third year of a Business Degree specialising in Marketing, Yet it is exactly this background, and his subsequent success in the Marketing arena particularly, that has inspired him to start the SoE Foundation: not everyone is cut out for academia, yet (and as attested by many highly successful entrepreneurs and leaders globally) this often has no bearing on one's potential out there in the REAL world.

Pamela Nontsikelelo Mkhize

Pamela Nontsikelelo MKhize is a self-published author, her inaugural book “My Hall of Mentors” was released in 2019 with launches in South Africa and Scotland. In the same year she gave her first TEDx Talk at Cumbernauld Women and was featured as the youngest speaker at the International Speakers Summit and Epic Entrepreneurs Virtual Conference 2020. Ntsiki is the Founder of MentHer, a global mentorship network supporting female social entrepreneurs.  In addition to her involvement in the SoE Foundation as Coach and Director, she serves as a non-executive Director for Pamanda Properties and eKasi Entrepreneurs and as a mentor for Phakama Women's Academy, Business and Arts South Africa and SEED Academy. Ntsiki recently completed her Masters in Social Innovation at Glasgow Caledonian University, with her dissertation exploring the social entrepreneurship ecosystem in Johannesburg.

Sylvia Malinowski

Sylvia is a natural networker and currently is co-founder and host of Rafiki Referral Network as well as the Director of Relationships at the Real Entrepreneur Academy and School of Entrepreneurship. She also is CEO of her own Real Estate Business. Having grown up in an entrepreneurial family, she started out a corporate career at the Small Business Development Corporation, where her expertise with start-up SMEs grew and a passion for empowering entrepreneurs really took hold. Her degree in Psychology and qualifications in Public Relations & Marketing led to a keen interest in people development and strong communications skills. Over the years, she has partnered in and owned several businesses from SME Development, Training, Networking, Marketing and Consulting to Hospitality, Conference & Event Management, Tourism and more recently, Real Estate. Some exciting highlights include the co-ordination of a Small Business Week with over 400 events nationwide; producing the Your Own Business Television Programme for the SABC and managing a year-long 150th anniversary campaign for the oldest Girls High School in the Country, which incorporated a historical event with the (then) newly formed Oprah Winfrey Academy for Girls which was the youngest Girls High School in South Africa at the time. 


In the first year of operation, 54 students enrolled in our Entrepreneurship Mastery Programme. Students come from many different backgrounds and cultures, but all share the same goal: to make this nation a better place for everyone, by creating jobs and income and, with the help of their coaches, inspiring the next generation of entrepreneurs to be the best version of themselves as well!

Visit our website for students video testimonies www.schoolofentrepreneurship.co.za/testimonials/




Black = 20  (11M; 9F)

    Coloured/Indian = 10 (8M; 2F)

   White = 23(10M; 13F)           

     Youth (u 24yrs)  = 37(22M 15 F)

       Adults (over 24yrs) = 16 (7M;9F)



       Female = 24

         Male = 29                          

Non  non -paying students = 12  (9 Black; 1 Couloured, 2 White)

         (bursaries sponsored by the School of Entrepreneurship)





Ambassador Programme

Our Ambassador Programme allows anyone who aligns with our purpose to aid our youth in exchange for a generous commission if they refer a paying student that enrolls onto the programme or a sponsor that pays for a bursary student. Lack of resources and opportunities presents a daily challenge to many in South Africa. The School of Entrepreneurship wishes to bring back hope by providing opportunities for the youth whilst giving our supporters a way of earning a living - making a difference in the lives of others.


We know that our country is ready for this initiative as we have already seen the benefits of this programme and how much it has helped our youth and our Ambassadors. Visit our website to learn more about our Ambassador Programme: www.schoolofentrepreneurship.co.za/ambassador/


Sponsorship Initiative

The SoE Foundation offers corporations an opportunity to sponsor students who are passionate about entrepreneurship. The foundation is a Non-Profit Organisation therefore all proceeds go through the NPO allowing the organisation to receive an 18A certificate (tax deduction).


Civil Society Organisations

We pride ourselves in collaborating with various civil society organisations to make our foundation a success. We believe in collaborations that share our values when it comes to empowering the next generation. Whether we're partnering with schools, community organizations, or corporations, we believe in the power of collaboration to create a better tomorrow.




Three Ring Circus (3RC) - “Rocking Your Future” School Road Show

Cape Careers Exhibition Association



The School of Entrepreneurship is in receipt of at least 1,851 bursary applications through career day events held in schools recently. The overwhelming interest in entrepreneurship among matriculating youth indicates the absolute need for the programme.


We have visited over 100 schools and received over 1816 bursary applications from matrics wishing to participate in our Entrepreneurship Mastery Programme. The majority of the students are from impoverished and previously disadvantaged communities in the outlying areas whose financial circumstances dictate their current status. SOE wishes to assist and be the change in their lives by offering them entry to this programme with the possibility of further tertiary studies for a better future. After investigation we have found that these students have the highest Entrepreneurial Intention which gives them a head start.


SOE has interacted with orphanages and post orphanage residential homes, investigating the futures of Grade 12 graduates, leaving the orphanage. Focusing on the female students we are able, with secured bursaries, to get them onto our programme, creating sustainable futures where they are able to forge sustainable careers.



SOE Foundation has developed appropriate indicators and outcomes for various interventions. Tools utilised include formal feedback from stakeholders, report analysis and electronic statistical data management and interpretation.

Staff receive accredited training with regards to Monitoring and Evaluation to ensure that Programmes are monitored and evaluated effectively and timeously.


Key Indicators

Targeted communities

Identified students


Age & gender


Access to online learning

Understanding & interpreting information

Monthly assessments

Results of examinations


SOE Foundation has a learning platform where students have to mark classes completed, whilst system-generated reports provide a tally for each student.

Assignments are provided to each student at the end of each coach's training, these are also completed on the learning platform.

All responses are then recorded within this system.

Reports are generated on a regular basis and used to monitor all students' participation and progress.

The website has a 'Leaderboard' with points awarded for activities on the site, providing for some friendly competition amongst all students.


Internal processes include staff meetings, programme meetings, regular supervision and recording of success stories and student’s stories. The organisation also provides for the contracting of external independent evaluators. Programme relevance and impact is also evaluated by formal focus groups with stakeholders, students and partners.


M&E administration will be closely monitored and reported monthly during each management meeting discussion and analysis. Monthly statistical trends to be discussed as well. The monitoring tool can be adapted so that each participant’s attendance can be monitored to reduce absenteeism.

The Challenge

Young people have been placed in the most pressurised position with the economic and social instability creating the harshest environment for youth, attempting to bring and be the change. Youth unemployment rates are high with little hope of better employment prospects on the horizon. At the School of Entrepreneurship Foundation, we recognise that entrepreneurs are at the heart of new job creation.

Stats SA reveals that only 45% of matriculants have a chance of finding a job with the following results:

  • 75% of all youth are unemployed
  • 55% of those who passed matric are unemployed
  • 31% of youth with a degree are unemployed
  • The average cost to study for a three-year degree is R192,600
  • More than 90% of student applications will be rejected


Globally, particularly in South Africa, small, medium and micro- enterprises (SMME’s) represent the majority of private businesses. Their success is important for the creation of employment and the well being of society.

More people realise the importance of entrepreneurial businesses as unemployment remains a horrifying, defining feature of our country’s challenges. The COVID-19 pandemic created additional, alarmingly negative results that impacted our economy. Many challenges exist for small businesses and without the correct support, information, education and training, as many as 50% of these businesses will fail in their first year of operation. Without sufficient growth, they are not able to move from the existence-survival to the success-maturity stage.

If we don’t make a massive, impactful difference that results in tangible and real transformation, we are heading for absolute disaster. Our only hope is to create employers and not employees – and lots of them – the current situation has some of our more fortunate youth investing huge effort, time and money, completing their education at a mainstream tertiary institution only to stand in the unemployment line due to job scarcity or a lack of appropriate skills/experience required in the few jobs that are available. This is a futile system and it needs to be revamped to suit our country’s needs! In the meantime, we cannot just sit around and do nothing whilst millions of people are in distress. The knock-on effects of unemployment are catastrophic for our country, leading to socio-economic evils such as poverty, crime, corruption, and homelessness.

What’s more, a study by GEM (Global Entrepreneur Monitor) in 2019 found that only 11.9% of South Africans have entrepreneurial intentions, a stark contrast to the average of 40% in the rest of Africa. This needs to change at school level already and we as a society need to become more resourceful as a nation.

According to SA’s Quarterly Labour Force Survey just released for Q2 2021, the figures for our youth are disturbing with the unemployment rate sitting at 74,8 % for youth aged between 15-24 years – as per the expanded definition of unemployment. This includes people available for work but not actively looking for a job because they might have given up hope or, is it that they are possibly of the mindset that there’s no point even to try? 


The solution is clear: We have to have Entrepreneur Creation On A Massive Scale! The SoE Foundation offers an innovative online training programme to students focusing on entrepreneurship with a strong emphasis on developing their practical skills. We provide an environment where students are given opportunities to express their need to thrive as entrepreneurs. A safe space is provided where they are able to explore their ideas and turn it into a reality.

Schools are often criticised for their lack of practical skills and the need to focus on theory. However, few schools in South Africa are taking the lead to provide entrepreneurs with a hands-on skill that they require.

The SoE Foundation is an organisation that recognises what young entrepreneurs really need when it comes to skill sets. We offer training, coaching, and mentoring in all areas that entrepreneurs need to master (e.g. business, finance, marketing, etc.) with the purpose of growing the student's entrepreneurial acumen and spirit.

How We Do It

We have adopted a practical approach including the creation of young entrepreneurs through an Entrepreneurship Mastery Programme, designed for an effortless transition from school-to-career.

Activities include:

  • We counsel, prepare, and equip our students with the necessary expertise and tools to become independent.
  • The programme provides a holistic and practical approach so that students are confident in their abilities and are not afraid of taking risks as up and coming entrepreneurs.  
  • The SoE Foundation represents the champion young South Africans need, especially in a country mired in poverty and inequality for decades.
  • We offer online training, coaching with capable entrepreneurs as an outcome. Being online makes it accessible, even in remote areas and rural communities at little or no cost and no travel requirement. Students are encouraged to start businesses that they can do from home/online or in their current environment which will also help keep people from leaving communities to go to cities/other countries.

We recognise that every young individual that places their future in our hands is at the heartbeat of our Foundation - their ambition, our cornerstone.

The Programme

Our online Entrepreneurship Mastery Programme (EMP) runs over 2 years (the first year is dedicated to online studying with over 20 expert coaches) and the second year they receive ongoing mentorship from myself and the other coaches to increase their chances of success. Our comprehensive curriculum covers 26 key areas of modern entrepreneurship with daily lectures delivered by specialist coaches who are accomplished entrepreneurs in their own right and in their various areas of expertise.


The Entrepreneurship Mastery Programme includes the following:

  • Flexible one-year programme following the WYSE Framework (Wise Young Successful Entrepreneurs)
  • Begins on 31 January 2022 and ends on 11 November 2022
  • Practical training and action-oriented coaching sessions in 2022, plus a second year of monthly mentoring sessions in 2023
  • The knowledge, skills, and guidance you need to create an income-earning business, even if you're fresh out of school without any business experience
  • Students get a minimum of one hour of training/coaching per day (Mon-Fri) over the period of the programme


Online training sessions:

  • Streamed live during weekdays (excluding holidays)
  • Start at 9 AM and end around 10 AM
  • Interactive with Q&A at the end of each session
  • Accompanied by assignments, exercises, and case studies
  • Recorded and available to watch for 12 months


Our Framework

We develop Wise Young Successful Entrepreneurs who create, build, and scale their own businesses through our innovative WYSE Framework™️ fundamentally focused on EXECUTION! That is, instead of accumulating knowledge on ice for three years (like one does in most degree courses), you’re turning newfound knowledge into INCOME-PRODUCING SKILLS through application right away! The Entrepreneurship Mastery Programme offers one year of practical training and action-oriented coaching, plus a second year of mentoring sessions so students get the GUIDANCE and continued support needed to make a success of their new ventures. Our approach lays down a clear path to success for our students:


Phase 1: Discovery (assessment)

  • In year one during the first semester
  • One group session per day
  • Students discover their Entrepreneur Enneagram Type (EET) based on the Enneagram Assessment:
    • The results give them insight into their core personality traits as it reveals their intrinsic motivators, strengths and weaknesses while it guides them to create the changes needed in themselves to become a successful entrepreneur
    • Armed with this self-knowledge, we can customise their learning path for accelerated development and success


Phase 2: Training (knowledge) – Year 1 (First Semester)

  • One group session per day
  • Practical training provided by accomplished coaches, who are entrepreneurs themselves, on the Art & Science of Starting & Scaling a New Business
  • Learn from case studies of the world’s most successful companies
  • Comprehensive curriculum covering 26 key areas of modern entrepreneurship


    • Self-knowledge & Purpose
    • Mindset & Motivation
    • Business Model Design
    • Product & Service Development
    • Market Research
    • Innovation & Change
    • Branding
    • Marketing & Influence
    • Sales & Closing
    • Customer Service & Experience
    • Money & Finance
    • Leadership & Team
    • Creativity & Design
    • Ecommerce
    • Social Media
    • Content Creation & Copywriting
    • Analytics & Measurement
    • Tools & Automation
    • Conversion Optimisation
    • Reputation Management
    • Referral Networking
    • Implementation & Execution
    • Growth Hacking
    • Investor Pitching
    • Stress Management
    • Advertising & Promotion (Google, Facebook, Instagram, LinkedIn)


Phase 3: Coaching (execution) - Year 1 (Second Semester)

  • One group session per week
  • Focus on turning their knowledge into skills through application
  • Execution or launch of a new business idea or optimisation of an existing business if they’re operational already
  • Coaching lead by Leon Lategan, supported by the coaching team


Phase 4: Mentoring (support) – Year 2

  • One group session per month
  • Students work through challenges and make decisions under the guidance of their mentor, while they also learn from fellow entrepreneurs in the group
  • Mentoring lead by Leon Lategan, supported by the coaching team