To explain our ethos of sustainability and innovation to our clients and suppliers, we published a book towards the end of 2008 called The Conscious Brand. With its child-like style and charm, it delivers a powerful message that brands should be aware of (and therefore involved in) the worlds in which they operate. The extensive media coverage this received confirms our steadfast belief that, going ahead, there will be less and less room for brands that don't care.
[To order your free copy of The Conscious brand book, email your name and postal address to reception@zoomadvertising.co.za ]
"I've always believed that advertising shouldn't just be about winning awards. Don't get me wrong, recognition is important. But it shouldn't be the driving force. I believe that marketing and advertising should be about results. And results can take many forms - even that of awards. Over the past ten years our retail background, along with the courage of our clients, has presented us with the perfect platform to achieve outstanding results. Our media-neutral approach and our emphasis on innovation have helped drive this philosophy.
But this is not enough...
We believe it is also our duty to make a positive difference to our local community and the world at large. And, in doing so, to connect with consumers on a higher level."
Steve Massey, Managing Director : Zoom Advertising
Who we are
Started as a specialist branch of Ogilvy in 1998, Zoom Advertising has a history in retail that goes back over a decade. More recently we have added a strong brand division to our armoury, all of which is backed by sound strategic planning, refreshing media neutrality and staff who are not only capable, but also passionate to do whatever it takes to deliver results.
We're firm believers in the idea of being a conscious brand. Not only does our planet demand a more sustainable approach to living, but consumers are also increasingly questioning brands that do not care. In today's parity marketplace, with the demise of the Unique Selling Proposition, it makes good business sense to do the right thing.
Zoom Advertising: Results through Innovation and Sustainability.
